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- Mitsubishi sales skyrocket in June
- Mitsubishi sales skyrocket in June
Mitsubishi Motors Australia Limited has announced another outstanding month of sales during June, with a total of 8,346 vehicle sales, which netted the company a remarkable 7.8 per cent market share.
Mitsubishi has not been shy about revealing its consistent sales growth plans in the Australian automotive market, but the outstanding June results exceeded even company executives’ expectations.
“June is traditionally a very strong month in the Australian automotive industry and everyone in the Mitsubishi family was keen to take up the challenge and make June ’08 a month to remember,” Mr McEniry said. “And while we had every expectation of achieving strong sales for the month – a result that we are determined to turn into a habit – even our sales team were surprised at the number of all-time records our national dealer network has set.
“These include best ever months for the Lancer, Triton 4x2, Triton whole range and Outlander vehicles,” Mr McEniry said.
Specific record results for the month included Lancer small sedan with a total of 2,667 vehicles sold, Triton 4x2 utility with 1,393 sales, and the Triton whole range with a remarkable 2,683 vehicles sold. Outlander compact four-wheel drive also experienced its best ever month with a total of 908 sales.
These consistent sales results are reflected in the continually rising year-to-date sales figures, with a total of 35,167 vehicles sold year-to-date for a 4.5 per cent increase over the same period in 2007. Imported vehicles showed even better performance, with an increase of 14.6 per cent year-to-date, cementing the company’s market share at 6.5 per cent (up from 6.2 per cent at the end of May).
On a year-to-date basis, individual models to excel included:
- Lancer up 11.7 per cent with 10,4958 sales
- Colt up 14.6 per cent with 2,148 sales
- Outlander Up 18.8 per cent with 4,552 sales
- Triton 4x2 up 101.2 per cent with 4,096 sales
- Triton 4x4 up 7.2 per cent with 5,277 sales
- Express van up 16.0 per cent with 2,049 sales
Sales of Grandis dropped by 5.4 per cent and the four-wheel drive Pajero wagon were down 16.8per cent. 380 sedan sales continued to ease as consumers snapped up the final available models.
According to Robert McEniry, June has been a very satisfying month for Mitsubishi.
“We’ve achieved record-breaking sales amongst many of our vehicles during the month, we have overtaken a serious competitor in the market place, and our first high-performance Lancer Evolution sedans are driving off the ships as we speak, so all round it is a very positive result,” Mr McEniry.
- Mitsubishi’s four-wheel drive Triton utility gears up with Super Select
- Mitsubishi’s four-wheel drive Triton utility gears up with Super Select
Mitsubishi Motors Australia Limited has announced the arrival of an upgrade to its popular Triton four-wheel drive utility – the addition of the Mitsubishi Super Select four-wheel drive system to diesel VR, GLX-R and GLS models.
This technologically advanced system ensures Triton’s engineering refinement and drivability is enhanced no matter what surface you are driving on or what the weather conditions are. Whether the driving environment includes tarmac, gravel, bush tracks or even a raging creek bed – in sun, rain, hail, ice or snow, the Triton’s Super Select system exceeds occupant expectations for day-to-day commuting comfort.
Similar to the system found in Mitsubishi’s highly specified passenger four-wheel drive Pajero wagon, the Super Select four-wheel drive system allows the driver to choose between four driving modes:
- 2H two-wheel drive high range is the perfect option for general commuting or highway touring in fine weather and promotes fuel economy.
- 4H full-time four-wheel drive provides added traction in inclement weather, or when the road surface becomes rough.
- 4HLC four-wheel drive high range with locked centre differential delivering power equally to all four wheels will ensure the Triton nimbly defeats most four-wheel drive tracks
- 4LLC four-wheel drive low range with locked centre differential is the answer when the going gets really tough. A rear-diff lock is available as an option.
The first three driving modes can be selected on the fly.
The Mitsubishi Super Select four-wheel drive system provides the Triton with a distinct advantage over its direct competitors who continue to offer traditional part-time four-wheel drive systems across their 4x4 utility ranges.
The inclusion of Super Select four-wheel drive systems to all diesel VR, GLX-R and GLS four-wheel drive Mitsubishi Tritons is part of an overall model year update with vehicles due to arrive between now and December 2008.
Triton’s Easy Select part time 4WD system is retained on GLX 4x4 models.
- Mitsubishi’s imported vehicle sales rise 31 per cent in April 2008
- Mitsubishi’s imported vehicle sales rise 31 per cent in April 2008
Mitsubishi Motors Australia Limited (MMAL) has reported a 31 per cent increase in sales of its imported product line-up during the month, thanks to all-time record April sales of light commercial and sports utility vehicles.
The April result consolidated the company’s solid growth through the 2008 calendar year, with a year-to-date increase of 19.6 per cent across the imported range.
Strong demand for the Outlander, Pajero, Triton and Express models during April saw the company record total sales of these models of 3,141 vehicles, up 965 units or 44.3 per cent on April 2007.
Robert McEniry, President and CEO of MMAL, commented on the increasing popularity of the company’s legendary two- and four-wheel drive LCV and SUV vehicles.
“Our practical light commercial and four-wheel drive vehicles, particularly the Triton utility and Outlander compact SUV, continue to enjoy burgeoning sales. With the launch of the new 2.5-litre diesel two-wheel drive Triton, we expect to see this expansion continue,” Mr McEniry said.
Mitsubishi’s compact all-wheel drive Outlander registered its best-ever April result with 824 sales, an increase of 97.6 percent over the same month in 2007.
The company’s new four-wheel drive star, the Triton utility, also recorded its best ever April result with a total of 787 sales during the month. The two-wheel drive version of the Triton continued to impress with 634 vehicles sold, up 83.2 per cent on April 2007.
Finally, sales of the company’s Express van, which underwent a minor facelift earlier in the year, rose by a strong 63.3 per cent during the month to record a total of 343 sales.
Mitsubishi’s landmark Lancer small-car sedan also sold strongly with a total of 1,317 vehicle sales recorded – an increase of 20.1 per cent over April 2007. While both the light car Colt and people mover Grandis models saw a slight decrease in sales during the month, on a year-to-date basis both models are still well ahead of 2007 figures. During April, the successful run-out of the 380 sedan continued on-track, with vehicles now in short supply.
Overall, the company recorded total sales of 5,007 vehicles during April, a 15.8 per cent increase over April 2008 and a 7.7 per cent increase on a year-to-date basis – comfortably in front of the average market increase of 11.2 per cent and 5.1 per cent respectively.
“Throughout the year we will be introducing some hot new models, including the Lancer Evolution, Lancer Ralliart and Lancer Sportback, along with further updates to our four-wheel drive line-up, and these new vehicles will be important contributors to Mitsubishi’s ongoing sales growth in Australia,” Mr McEniry said.
- Mitsubishi’s all-new 2.5 litre diesel two-wheel drive GLX Triton utility arrives in Australia
- Mitsubishi’s all-new 2.5 litre diesel two-wheel drive GLX Triton utility arrives in Australia
Mitsubishi Motors Australia Limited (MMAL) has announced the arrival of a new addition to its popular two-wheel drive Triton utility range - an all-new highly specified GLX 2.5-litre Common Rail Direct Injection Diesel engine model.
Generating 100kW of power @ 3800rpm and a handy 314Nm of torque @ 2000rpm, the new 16-valve inter-cooled turbo 2.5-litre diesel Triton is sure to appeal to small business owners, couriers and trades people who require safe, comfortable and economical transport for both business and private use.
Powerful and efficient, durable and reliable, and offering economical fuel efficiency with low vibration and engine noise, Triton adopts the company’s renowned 2.5-litre Common Rail Diesel engine which delivers ample torque at low speeds while greatly reducing emissions through efficient fuel injection.
Welcoming the addition to the popular Triton utility line-up, Robert McEniry, president and chief executive officer of MMAL, noted the diesel variant’s timely arrival.
“Over the last twelve months, Mitsubishi has enjoyed a 40 per cent sales increase in the two-wheel drive utility segment, thanks to the arrival of our 2.4-litre petrol engine variant early last year. With today’s high fuel prices and the increased focus on environmental efficiencies, the new 2.5-litre diesel Triton model offers yet another economical option to our two-wheel drive utility customers.
“In addition, the specification levels of the new diesel Triton range are outstanding, with features such as cruise control, ABS with EBD and LSD giving the vehicle a huge advantage over its competitors, in terms of active and passive safety, economy and driver comfort,” Mr McEniry said.
Cruise control improves ease of driving and increased fuel economy, ABS with EBD delivers safer and more efficient braking regardless of load and road surface conditions and LSD provides overall surefootedness.
Both single cab and dual cab body styles are available in the new diesel Triton, and either a standard five-speed manual gearbox with triple cone synchronizer for first, second and third gears or optional four-speed automatic transmission which offers smooth, intelligent gear shifts is available.
Standard safety specifications include Mitsubishi’s RISE (Reinforced Impact Safety Evolution) body system with front crumple zones to absorb collision energy as well as reinforced supports, including side intrusion bars, to further protect the vehicle’s occupants. Dual front driver SRS airbags, ABS braking system with Electronic Brake Force Distribution and seatbelt pre-tensioners are also standard on all 2.5 litre diesel variants.
All models ride on Mitsubishi’s tried and tested front double wishbone coil suspension system with front stabilizer bars and rear leaf springs, with 16 inch front disc brakes and 11.6 inch rear drums with a 10 inch single master vacuum booster. These underpinnings, together with standard Electronic Brake Force Distribution, ensure the 2.5-litre diesel Triton range offers stable handling and a comfortable ride no matter what cargo the vehicle is carrying. Power steering is standard on all variants and the 2.5-litre diesel Triton delivers a tight 5.7 metre minimum turning radius for greater manoeuvrability and safety (11.8 metre turning circle).
The GLX 2.5-litre diesel Triton’s interior offers the comforts Mitsubishi customers have come to expect from their vehicles, no matter whether their primary purpose is reserved for business or pleasure – or both. Hard-wearing functionality is combined with comfort and style and features such as cruise control, air conditioning, power windows, central locking with remote keyless entry, variable intermittent windscreen wipers and 16-inch steel wheels are all standard on the new diesel variant.
Single cab – cab chassis or pick-up – feature a cloth split front bench seat on manual variants, with sport type front seats to automatic transmission models. Dual-cab models include front sport seats with front slide and recline function and a rear bench seat.
A focal point of the Triton utility line-up has always been its fresh form and dynamic styling and the story continues with the latest addition to the vehicle’s range. Both inside and out, the new Triton offers an impressive outlook which sets it apart from other utilities available on the Australian market and its daring styling has confirmed its appeal to the target market. Proudly bearing Mitsubishi’s global styling theme of sharp lines and chunky detail, the Triton’s dramatically curved body/bed split is an established winner in its segment.
This advanced external styling has additional benefits, offering significant interior space to the Triton 2.5-litre two-wheel drive. Clever internal packaging ensures the vehicle’s cabin offers impressive driver and passenger room, including excellent front headroom and rear legroom dimensions. Wide door openings aid ingress and egress and the enlarged cabin provides increased visibility and comfort.
To offset the vehicle’s dynamic good looks, a wide range of external colours is available including Cool Silver, Red Plant and Gunmetal metallic shades, Black Mica and Platoon pearlescent finishes, as well as Australia’s favourite, White.
The new 2.5-litre diesel two-wheel drive Triton will join the extended Triton family which includes a selection of 2.4-litre petrol or 3.5-litre V6 petrol engines on the 4X2 and the 3.5-litre V6 petrol or a 3.2-litre CDI diesel engines on the 4X4, and cab chassis, pick-up or dual cab body styles.
Versatile and tough yet comfortable and generously appointed, the Triton utility can turn its hand to almost anything. Its bold, powerful styling ensures it stands out on the road, while its impressive list of safety features and high-quality build make it strong, reliable and a pleasure to drive.
Robert McEniry said the 4X2 diesel automatic was a welcome addition to the Triton family.
“We now have an extensive range of tough, reliable vehicles with variants to suit any need,” he said. “Customer feedback suggests the two-wheel drive diesel – especially with the automatic transmission - is a variant that will find great popularity in the market and we expect it to do very well.”
Priced from $22,990 for the single cab model, and $28,990 for the dual cab model, the new 2.5-litre diesel Triton models are on sale now at Mitsubishi’s national dealer network of over 200 dealers.
- Mitsubishi consolidates sales growth in First Quarter 2008
- Mitsubishi consolidates sales growth in First Quarter 2008
Mitsubishi Motors Australia Limited (MMAL) has continued to consolidate sales growth during the first quarter of 2008, and has maintained its sales rate for the month of March.
The company recorded 16,690 sales during the period January to March this year, a 5.5 per cent increase on the same period last year, to achieve an improved market share of 6.3 per cent and stay ahead of the market’s increase of 3.3 percent.
On a monthly basis, MMAL recorded a total of 6,183 sales for March – a slight reduction (by 18 sales) on the previous year – but an improvement in market share which rose to 6.8 percent from 6.6 per cent in March 2007.
Robert McEniry, Mitsubishi’s President and Chief Executive Officer, said the company was taking a “slow and steady” approach to its sales growth.
“Mitsubishi’s goal remains to consolidate our sales growth in line with our new fully imported product strategy and steadily increase our market share and volume across the next five years.
“We have a fresh, broad based range of vehicles in almost every segment showing growth in the Australian market, and we are constantly examining potential products for opportunities to increase our market coverage,” Mr McEniry said.
The company’s imported product line up showed strong increases, with results ranging from steady consolidation to incredible growth. Individual results on a year-to-date basis included:
Colt Light Car
Up 24.8 per cent
Colt Cabriolet
Up 27.5 per cent
Express
Up 14.0 per cent
Grandis
Up 2.7 per cent
Lancer
Up 6.4 per cent
Outlander
Up 13.1 per cent
Triton 4x2
Up 367.8 per cent (limited availability in 2007)
Triton 4x4
Up 30.3 per cent
The 24.7 per cent decrease recorded by the Pajero SUV during the quarter was in response to a variance in the sales result in the previous year, brought about by the fulfilment of pre-orders for the then-new model in March 2007. In final run-out mode, the 380 sedan also showed an expected decrease in sales.
Mitsubishi will launch a range of new vehicles over the next twelve months, including the latest version of the legendary Lancer Evolution, the all-new Lancer Ralliart, a premium version of the Lancer sedan, and a Lancer Sportback hatch model.
- An Additional 1 Year Warranty for All Past and Future 380 buyers
- An Additional 1 Year Warranty for All Past and Future 380 buyers
In February this year, Mitsubishi announced that the Adelaide production facility, which manufactures only the large 380 sedan, will cease operations. That decision was made because Australian consumers are moving towards smaller, more economic, and environmentally friendlier cars like those in the rest of the Mitsubishi range.
Mitsubishi customers will continue to enjoy the industry leading reassurance of the Diamond Advantage programme, which incorporates our 5/10 Warranty, five year Roadside Assist, 24/7 Customer Assistance Centre, genuine service and parts, and financing options, delivered through our extensive dealer network.
Mitsubishi Motors Australia also announced that all past and future private buyers of new 380’s will be provided with an extension of their already industry leading warranty terms, to six years.
“This clearly demonstrates our ongoing support for this multi-award winning car,” said Mitsubishi Motors Australia Ltd President and CEO Robert McEniry.
- Mitsubishi’s stunning Lancer Ralliart sedan previews at the Melbourne International Motor Show
- Mitsubishi’s stunning Lancer Ralliart sedan previews at the Melbourne International Motor Show
Mitsubishi Motors Australia Limited (MMAL) will reveal its sensational new Lancer Ralliart performance sedan at the Melbourne International Motor Show which commences on 29th February.
The newest member of the all-new Lancer sedan family, the Lancer Ralliart has been specifically designed to provide an exciting new stepping stone between Mitsubishi’s acclaimed Lancer ES, VR and VRX sedans and the blistering performance of the soon-to-be-released Lancer Evolution line-up.
MMAL CEO and President Robert McEniry, was delighted to unveil the new Lancer Ralliart at the Melbourne show.
“The all new Lancer Ralliart will provide our customers with another option in the small sedan line-up,” Mr McEniry said.
“They will get a tougher version of the street-model Lancer’s looks, with selected Lancer Evolution performance and technology features, all at an attractive price point.”
Powered by a revised version of the new 2.0-litre DOHC MIVEC inter-cooled and turbo-charged engine available in the Lancer Evolution, the overseas specification Lancer Ralliart generates an impressive 177kW and 343Nm of torque.
Featuring Mitsubishi’s TC-SST (Twin Clutch Sportronic Shift Transmission) automated manual transmission, which delivers high-efficiency power transmission and lightning-quick shifting, the Lancer Ralliart also includes a full-time 4WD driveline with Mitsubishi’s Active Centre Differential. The unit employs an electronically controlled multi-plate clutch centre differential, balancing drive torque between front and rear wheels according to driving conditions to create the best performance possible.
The Lancer Ralliart is distinguished from its Lancer siblings by aggressive styling which features an exclusive front bumper design, rear air dam and dual mufflers. An imposing air intake in the lightweight aluminium bonnet serves both an aesthetic and functional purpose - delivering cooling air to the turbocharger while emphasising the vehicle’s aggressive front face. Finally, exclusive badging and trim sets the Lancer Ralliart apart.
“The Lancer sedan family just keeps getting better and better,” Mr McEniry said. “Our standard Lancer sedans have benchmark levels of safety and great looks, and the all-new Lancer Evolution promises a stellar performance experience when it arrives here in just a few months.
“Add to that this newest variant, the Lancer Ralliart which will provide outstanding sports driving at a very attractive purchase price, and the Lancer range looks very appealing indeed.
“And that’s not all. Our all-new Lancer Sportback hatch variant will be previewed at the Geneva Motor Show next week and will be released here within the next twelve months.” Mr McEniry added.
The Lancer Ralliart made its world debut just a few weeks ago and is not due to be released globally until later this year. Australian specifications of the vehicle. will be confirmed closer to its third quarter launch date.
The Lancer Ralliart will be displayed on the Mitsubishi stand throughout the Melbourne show.
Lancer Ralliart Specifications(Overseas Model):
Overall length (mm) - 4,570
Overall width (mm) - 1,760
Overall height (mm) - 1,490
Wheelbase (mm) - 2,635
F/R track (mm) - 1,530/1,530
Occupants - 5
Engine - 2.0-liter DOHC MIVEC with intercooler/turbocharger
Max.output - 177 kW (240 PS)
Max torque. - 343 Nm (35 kg-m)
Driveline - Full-time 4WD (with ACD)
Transmission - Twin Clutch SST
Tyres - 215/45R18
- Mitsubishi’s outstanding Lancer Evolution makes its Melbourne debut
- Mitsubishi’s outstanding Lancer Evolution makes its Melbourne debut
Mitsubishi Motors Australia Limited (MMAL) will display Australian specification pre-production models of the all-new Lancer Evolution at the Melbourne International Motor Show this week. Following a highly successful launch in Japan and North America, the next port of call for the all-new Lancer Evolution is Australia, with the first production vehicles expected here by the end of May.
In view of the high level of interest in the vehicle from the Australian public, MMAL management have decided to reveal further information on the local variants, including a full specification listing and details of an optional performance pack for the entry level model.
According to Robert McEniry, President and CEO of MMAL, the Lancer Evolution has captured the imagination of the general public since the first concept vehicle, Concept-X, was shown at the Tokyo Motor Show in 2005.
“Enquiry levels on this vehicle have remained consistently high,” Mr McEniry said, “with a great deal of interest from both current Evolution IX owners and potential new customers, so we have decided to let everyone know the exact specifications that will be available when production models arrive.”
Two variants will be available - the entry level Lancer Evolution or the up-scale Lancer Evolution MR. Both share a powerful new engine, an inter-cooled and turbo-charged 2.0-litre DOHC inline four cylinder with reinforced cast-aluminium cylinder bock which generates a blistering 217 kW of power @ 6500 rpm and 366Nm of torque at 3500 rpm. Both variants will also share the vehicle’s outstanding styling and design featuring a shark-nosed front end, a distinct wedge-shaped profile and crisp, taught lines to create a maximum performance statement that represents the brand’s rally heritage.
While the entry-level Lancer Evolution comes with a five-speed manual transmission as standard, Mitsubishi’s new six-speed Twin Clutch Sportronic Shift Transmission (TC-SST) is available as an option, or as standard on the upscale MR.
The Lancer Evolution boasts a comprehensive list of standard features to enhance safety and driveability, including driver and front passenger SRS airbags, driver side knee airbag, and side and curtain airbags and Super All Wheel Control (S-AWC) incorporating an Active Centre Differential, Super Active Yaw Control, Active Stability Control, and Sports Anti-lock Braking System with Electronic Brakeforce, Limited Slip Differential and a Brembo braking system.
Inside, Recaro bucket seats and a sports-style steering wheel emphasise the Lancer Evolution’s performance credentials, while touches such as automatic climate control, Smart key keyless entry, hands free Bluetooth connectivity, dusk sensing headlamps and rain sensing wipers and AM/FM six stacker CD audio with steering wheel audio controls contribute to occupant comfort.
The top level Lancer Evolution MR adds standard TC-SST with steering wheel paddle shifters, upgraded two piece front disc Brembo brakes, Bilstein front and rear shock absorbers, Eibach front and rear springs, HID headlamps, 18 inch BBS forged aluminium wheels and exterior chrome detail.
Premium interior appointments on the MR include leather combination seat trim, heated front seats and a Rockford Fosgate AM/FM six stacker CD sound system with nine speaker including subwoofer.
An optional performance pack is also available for the entry level Lancer Evolution and includes Brembo two piece brakes, Bilstein shock absorbers, Eibach springs and BBS wheels.
“The new Lancer Evolution is like no other vehicle in the Evo range,” said MMAL CEO and President Robert McEniry. “It has evolved from being all about raw power into a sleek and sophisticated performance machine.”
The Lancer Evolution and Evolution MR will be on display at the Mitsubishi stand at the Melbourne International Motor show from 29th February to 10th March.
TC-SST
An automated manual transmission capable of executing lightning-quick gear changes with no discernable drop-off in engine power, the TC-SST features a console-mounted shifter and magnesium steering wheel paddle shifters, offering both manual and fully automatic modes.
When driving, the TC-SST engages one gear on one of the two wet multi-plate clutches, while the gears either side of the one in use are pre-selected. When the change is made, the TC-SST selects the appropriate gear and engages it on the second clutch, making the time between gears almost imperceptible.
TC-SST offers three drive modes - Normal, Sport and S-Sport – with the choice between automatic and manual shifting available in each mode. Normal mode suits everyday driving, while the Sport mode uses higher shift points when in automatic and quicker shifting to deliver instant throttle response. The S-Sport mode is designed for performance situations, such as track events.
S-AWC
Super-All Wheel Control is standard on both the Evolution and the Evolution MR. S-AWC combines an Active Centre Differential, Super Active Yaw Control, Active Stability Control, and Sports Anti-lock Braking System with Electronic Brakeforce Distribution to create a system that provides a significant advance is both dynamic capability and safety.
The S-AWC computer takes data input from steering wheel angle, throttle opening, wheel speeds and the vehicles longitufinal and lateral movements to determine the vehicle’s path. The ACD splits torque up to 50:50 between the front and rear wheels, while the innovative AYC rear differential uses a torque transfer mechanism to control rear wheel torque differential for different driving conditions, enhancing cornering performance by limiting the yaw movement acting on the vehicle. The S-AWC offers the driver three traction modes – Tarmac, Gravel and Snow – to optimise vehicle performance and safety.
For full specification click here
- 2008 Dakar Cancelled By The Organisers For Security-Related Reasons
- 2008 Dakar Cancelled By The Organisers For Security-Related Reasons
The organisers of the 2008 Dakar, Amaury Sport Organisation (A.S.O.), confirmed at a press conference in Lisbon that the decision had been taken to cancel this year's rally which was due to start from the Portuguese capital, Saturday, January 5.
An official statement issued by A.S.O. stated that: "After different exchanges with the French government - in particular the Ministry for Foreign Affairs - , and based on their firm recommendations, the organisers of the Dakar have taken the decision to cancel the 2008 edition of the rally..."
The statement referred to "direct threats launched directly against the race", saying that "no other decision but the cancellation of the sporting event could be taken by A.S.O.".
"A.S.O.'s first responsibility," it continued, "is to guarantee the safety of all: that of the populations in the countries visited, of the amateur and professional competitors, of the technical assistance personnel, of the journalists, partners and rally collaborators. A.S.O. therefore reaffirms that the choice of security is not, has never been and will never be a subject of compromise at the heart of the Dakar rally."
The Repsol Mitsubishi Ralliart Team, Valeo, BFGoodrich and all its partners fully respect the decision announced by A.S.O. "It goes without saying that it is a huge shame that the 30th edition of the Dakar will not take place," declared Team Director Dominique Serieys. "After months of hard work and preparation, we were obviously looking forward to the challenge of building on our record of 13 Dakar victories with the Pajero/Montero which has won the last seven events. We also trust that the support for Africa initiatives in which we first became involved last year will continue to bear fruit. We had the privilege of making a financial contribution to SOS Sahel International here in Lisbon, and we were also due to present a cheque to the Dakar Solidario Fundation. This ceremony will go ahead as planned."
- Mitsubishi Motors To Pursue Full Import Strategy For Australia
- Mitsubishi Motors To Pursue Full Import Strategy For Australia
Production of 380 sedan to end as large car market contracts Mitsubishi sales, dealerships, service, parts and accessories operations unaffected
February 5th 2008, Adelaide: Mitsubishi Motors Australia Ltd (MMAL) together with its parent company Mitsubishi Motors Corporation (MMC) has today said that while it is committed to being a long-term participant in the Australian car market, regretfully its Tonsley Park production facility in Adelaide, which manufactures only the large 380 sedan, will cease operations. No other products in the Mitsubishi range will be affected by this decision.
Mitsubishi Motors Australia Ltd President & CEO Robert McEniry said: “We are focused on growth in Australia, notwithstanding the decision to cease local manufacture.
“Australia is an important market for the Mitsubishi brand, as the fifth largest country for Mitsubishi vehicle sales in the world. Over the past 12 months we have achieved impressive sales growth of 20.7 percent driven by our imported passenger, light commercial and SUV vehicles, taking sales to 66,000 units and placing Mitsubishi in the top five selling brands in Australia with 6.2 percent market share.
“However, it is an inescapable fact that there is now a deepening trend away from large cars.
“The Adelaide plant has been the subject of numerous studies over recent years into its utilisation and options for alternative model production.
“Over the last few months, we have been working closely with MMC to determine the best business model to secure Mitsubishi’s long term aspirations for the Australian market. After a searching analysis of the current business structure and extensive review of the available options for the Adelaide plant, a decision has been made to cease production and focus on a full import approach.
“We can see no path for a return to viable production levels of the 380 sedan, or a commercial case for developing any replacement production.
“This has been a very difficult decision. We have a deep appreciation of the commitment and loyalty of our workforce, suppliers and other business partners who have given the plant a proven track record of flexibility, cost efficiency and excellent quality control,” Mr McEniry said.
The closure will directly affect 930 employees who will receive very favourable separation packages based on those provided to the Lonsdale Engine Plant employees in 2005. Mitsubishi Motors Australia has ensured that all employee entitlements are protected and guaranteed when the plant ceases production at the end of March 2008.
MMAL will also be working closely with Government agencies in the provision of comprehensive counselling, job seeking, retraining, and other support services.
Mr McEniry said: “Over the last ten years, MMC has gone beyond the call of duty in supporting manufacturing in Australia through major capital investment, in addition to covering significant operating losses. Having persevered for so long, it is simply not rational to contemplate continuing such losses. To invest in further models for local production can not be justified.
“Given the magnitude of the challenge, government assistance is not the answer to maintaining manufacturing at Tonsley Park, and this has not been sought by the company.” Mr McEniry said.
The company acknowledges and appreciates the support it has received from the Federal Government in the form of partial relief from import tariffs under the Automotive Competitiveness and Investment Scheme (ACIS) which is drawn upon by all local manufacturers. In addition, there has been a $35 million grant received from the South Australian government in 2002 in relation to development of the 380 model which will be repaid by the company following the closure.
Mitsubishi Motors Australia plans to expand its extensive dealer network of over 200 sites across Australia, providing full parts, warranty and service support for all Mitsubishi products including 380.
Mitsubishi Motors Australia also announced that all past and future private buyers of new 380’s will also be provided with an extension of their already industry leading warranty terms, to six years.
“This clearly demonstrates our ongoing support for this multi-award winning car,” Mr McEniry said.
“Mitsubishi is now focused on further growth in the Australian market. We have a comprehensive model range – Lancer, Colt, Grandis, Pajero, Outlander, Triton and Express Van, which today comprise nearly 90% of our annual sales – with more new products to come, confirming our long-term presence and growth aspirations in the Australian car market,” he said.
- Mitsubishi records 20.7 per cent sales growth during 2007
- Mitsubishi records 20.7 per cent sales growth during 2007
Mitsubishi Motors Australia Limited (MMAL) has recorded sales growth of 20.7 per cent during 2007, with a total of 65,397 vehicles registered throughout the twelve month period.
MMAL’s sales growth easily outstripped the total Australian automotive market increase of 9.1 per cent and earned the company the title of one of Australia’s fastest growing vehicle brands. During the year, MMAL consolidated its market share in the Australian vehicle market at 6.2 per cent, up from 5.6 per cent during 2006.
Strong increases were seen across every segment in which the company participates, with the exception of the large passenger vehicle market.
SUV’s proved to be particularly strong performers for MMAL, with a total of 14,364 units – up 52.6 per cent or almost 5,000 vehicles over 2006. Light commercial vehicles also increased by almost 5,000 sales for a total of 17,829 units, a rise of 37.7 per cent over 2006. Passenger vehicles sales for the company rose a solid 4.4 percent, with a total of 33,204 vehicles sold.
Growth of individual models throughout the year was recorded as follows:
Lancer - 17,744 total sales during 2007, increase of +13.5% over 2006
Colt - 3,858 total sales during 2007, increase of +47.9% over 2006
380 - 10,942 total sales during 2007, increase of -11.9% over 2006
Grandis - 654 total sales during 2007, increase of +28.2% over 2006
Outlander - 7,333 total sales during 2007, increase of +63.9% over 2006
Pajero - 7,031 total sales during 2007, increase of +56.4% over 2006
Triton 4x2 - 4,678 total sales during 2007, increase of +39.9% over 2006
Triton 4x4 - 9,764 total sales during 2007, increase of +34.1% over 2006
Express Van - 3,387 total sales during 2007, increase of +46.1% over 2006
Robert McEniry, MMAL’s President and CEO, said the strong sales growth was consistent with the company’s operational strategy. “Throughout the year we have focussed on implementing a broad-based product strategy, with emphasis placed on every model in every segment of Mitsubishi’s comprehensive Australian line-up,” Mr McEniry said.
“We have been very aware of potentially high growth segments, such as SUV’s and LCV’s, and have ensured our offerings in these segments are highly competitive, attractive and affordable to consumers. In addition, we have recently introduced the all-new Lancer, which features benchmark safety standards at a very reasonable purchase price in the small car segment, which also has sound prospects for growth.”
On a monthly basis, December also proved to be a bumper month for the company, with strong increases across most of the market and “best ever” December performances from the company’s light car Colt, compact four-wheel drive Outlander, and 4x4 and 4x2 Triton SUV’s.
While MMAL has seen an almost complete refurbishment of its Australian line-up over the past eighteen months – with all-new Triton, Pajero, Outlander and Lancer models and updates to the 380 sedan and Colt light car – Robert McEniry warned that the Mitsubishi model onslaught was “not over yet.”
“We’ve only just begun,” he said. “2007 was all about consolidating and strengthening our product range and our sales performance and we were able to achieve this with the strong support of our parent company in Japan, our dedicated employees and an enthusiastic dealer group.”
“In 2008, we will launch some very exciting new vehicles, including the outstanding all-new Lancer Evolution sports coupe, and we will be concentrating on continuing to increase our sales growth.”
2008 also marks the commencement of MMAL’s five-year sponsorship agreement with the Australian Olympic Committee, which names Mitsubishi’s Australian operation as an official partner through the Beijing Summer Olympics in 2008, the Vancouver Winter Olympics in 2010 and the London Summer Olympics in 2012.
- Mitsubishi introduces 2008 Outlander with standard Active Stability Control
- Mitsubishi introduces 2008 Outlander with Active Stability Control
- Mitsubishi introduces 2008 Outlander with standard Active Stability Control The 2008 Model Year variants of the popular Mitsubishi Outlander have arrived in Australia with specification updates including important safety, design and technology features.
Following in the footsteps of the company’s newly released Lancer line-up, Mitsubishi’s Active Stability Control with Traction Control (ASTC) system has been fitted to every variant in the 2008 Outlander range. While safety has taken the front seat in the vehicle’s upgrade, styling, practicality and comfort have not been forgotten, and Mitsubishi is confident the improvements to the 2008 Outlander will increase its appeal even further.
“Since its release in October last year, the Mitsubishi Outlander has accomplished a real sales increase in the market place and has shown growth of almost 80 per cent on a year to date basis,” commented Robert McEniry, Mitsubishi’s president and chief executive officer.
“This is great news for the Outlander brand – but it is set to get even better. We are committed to listening to our customers, and many of the changes we have implemented in this 2008 model year update are in direct response to feedback from our dealers and clients.”
All variants in the Outlander line-up – including the 2.4-litre LS and XLS and the 3-litre V6 VR and VRX – are now available in seven seat layout. In addition, a new manual transmission is now available exclusively on the 2.4-litre LS model, providing an attractive entry price point to the range.
Also new to the 2008 Outlander line-up is a luxury version available on XLS and VRX models. This includes new exterior styling highlights such as chrome grille surround, chrome side sill and chrome exterior door handles and a new, unique 18 inch wheel.
The 2008 Outlander adheres to Mitsubishi’s value statement of providing well equipped vehicles with high equipment levels at attractive prices and the vehicle benefits from specification upgrades with improvements to both the Outlander’s interior and exterior styling.
Mitsubishi has enhanced the interior appointments of the vehicles, including trim treatment, equipment levels and instrumentation. External upgrades to the MY 2008 Outlander include new alloy wheels to LS, new headlamps to selected models and revised door decals.
Outlander Model RangeThe Outlander range now comprises a total of six variants with a choice of five- or seven-seat layout.
LS - 2.4-litre 4 cylinder, 5-speed Manual or CVT. Optional 7 seats
XLS - 2.4-litre 4 cylinder, CVT only. Optional 7 seats
XLS Luxury - 2.4-litre 4 cylinder, CVT only. 7 seat layout only
VR - 3.0-litre V6, CVT only. Optional 7 seats
VRX - 3.0-litre V6, CVT only. Optional 7 seats
VRX Luxury - 3.0-litre V6, CVT only. 7 seat layout only
Four-cylinder Outlander variants
In addition to the ASTC, MY2008 Outlander four-cylinder LS variants add 16 inch alloy wheels and fully automatic air-conditioning to its already-outstanding specification levels. Internal design updates include new silver detail to the instrument panel and new door trim with cloth inserts and ornamentation.
LS variants offer standard five-speed manual transmission or optional Continuously Variable Transmission. Side and curtain airbags are available as an optional extra on five-seat LS variants.
XLS variants receive similar interior upgrades and add standard side and curtain airbags, a new voice activated hands-free Bluetooth telephone system and new sport mesh seat trim. An option pack comprising leather seat trim and power/heated seat with back pocket is available for the first time on XLS.
Finally, XLS Luxury variants now arrive with seven-seat layout only and offer several additional appointments including HID headlamps with auto levelling and headlamp washers, Rockford Fosgate audio package and a dusk-sensing headlamp and rain-sensing wiper combination package.
V6 Outlander variantsMY 2008 VR Outlander variants receive revised sixteen inch alloy wheels while VRX variants benefit from the new hands-free voice activated Bluetooth system and new sports mesh seat trim. The newly added VRX Luxury model includes the full complement of Outlander features, including sun roof, rear seat entertainment system and leather seats.
Outlander Drive Train and Technical SpecificationsThe 2008 Mitsubishi Outlander retains drive trains from the previous model. LS, XLS and XLS Luxury models are powered by the economical 2.4 litre 16-valve DOHC MIVEC (Mitsubishi’s variable valve timing) engine. Developing 125kW and 226Nm of torque, the four-cylinder engine has an alloy block and makes extensive use of resin components to decrease weight.
For those wanting additional power, VR, VRX and VRX Luxury models offer an alloy 3.0 litre 24-valve SOHC V6 engine with MIVEC which develops maximum power of 162kW at 6250 rpm and 276Nm of torque at 4000 rpm.
All Outlanders feature Mitsubishi’s All Wheel Control (AWC) technology, which incorporates Mitsubishi All Terrain Technology and an electronically controlled, on-demand all wheel drive system with Active Stability Control is now standard on all models.
A new five-speed manual transmission is available on the 2.4-litre LS model only and a CVT (continuous variable transmission) with INVECS III and 6-speed ‘Sport Mode’ tiptronic-style sequential shifting function is available on all other four-cylinder models.
Six-cylinder models feature an INVECS II intelligent six-speed automatic transmission with ‘Sports Mode’ sequential shifting.
Four wheel disc brakes are standard across the range and the XLS and VRX run on wide footprint 18 inch wheels, while 16 inch wheels and tyres are fitted to LS and VR variants. ABS with Electronic Brakeforce Distribution (EBD) is standard on all vehicles.
The 2008 MY Outlander continues the modern and purposeful styling of the previous generation, with the same practical features - split tail gate, innovative one-touch automatic fold rear seats that offer a host of flexible cargo carrying options and the availability of an occasional third row seat that stows under the cargo floor when not in use.
A vibrant new colour palette is available and includes Mystic Blue, Champagne, Red Metallic, Cool Silver, Black Mica, Manitoba Grey, Deep Blue Metallic (all metallic paints) and White.
Like all Mitsubishi vehicles, 2008 MY Outlander includes the company’s industry-leading 5 year / 130,000 kilometre bumper-to-bumper or 10 year / 160,000 kilometre non-transferrable drivetrain warranty and 5 years Roadside Assistance as standard.
Outlander PricingPricing continues Mitsubishi’s proven strategy of providing attractive and well specified vehicles to the Australian market.
LS - 2.4-litre 4 cylinder. RRP 5-seat $31,490 Manual$33,790 CVT. RRP 7 seat $34,990
XLS - 2.4-litre 4 cylinder. RRP 5-seat $38,990. RRP 7-seat $40,190
XLS Luxury - 2.4-litre 4 cylinder. RRP 7-seat $44,990
VR - 3.0-litre V6. RRP 5-seat $37,490. RRP 7-seat $38,690
VRX - 3.0-litre V6. RRP 5-seat $43,490. RRP 7-seat $44,690
VRX Luxury - 3.0-litre V6. RRP 7-seat $48,990
Options
LS- Side and curtain airbags (5 seat only), $850
XLS - Leather Pack, $1,500
VR - Side and curtain airbags, $850
VRX - Leather Pack, $1,500
All models - Pearlescent or Metallic Paint, $350
- Mitsubishi’s 2007 sales success continues in November
- Mitsubishi’s 2007 sales success continues in November
Mitsubishi Motors Australia Limited (MMAL) has completed November with a total of 6,273 units sold, up 39.6 per cent on November 2006. On a year to date basis, the company is up 22.3 per cent on 2006, achieving its eleventh straight month of increase, and maintaining a strong market share of 6.8 per cent.
The Lancer’s bold styling and class-redefining safety features have caught the eye of consumers, with the first full month of sales totalling 2,052 units. This outstanding result is up 550 units or 36.6 per cent on November 2006 and 20.7 per cent year to date.
Mitsubishi’s light car Colt has recorded its third best month of sales ever with 272 units sold. The arrival of warmer weather has also boosted the popularity of the stylish Colt Cabriolet, with 142 sales.
The locally-made 380 continued to record solid sales, with 987 units sold in November. A new Platinum Series, featuring over $6,000 of extras, is currently arriving in showrooms and is expected to consolidate the 380’s results.
MMAL’s progress is continuing in other areas of the market. Pajero has recorded a great result with 523 units, up 280 or 115.2 per cent on November 2006 and up 54.1 per cent year to date. Consolidating its strong sales, the Triton recorded an outstanding total figure of 1,435 units, with the 4X4 up 35.4 per cent and 4X2 up 30.2 per cent year to date respectively.
The updated Outlander’s host of features, including ASTC as standard clearly attracted buyers, with sales of 525 for the month, up 54.1 per cent on last year. MMAL expects an increased supply of the four-cylinder model to build on these results in the coming months.
Robert McEniry, Mitsubishi Australia’s President and CEO, said he was very pleased with November’s results.
“Mitsubishi has ended November with solid sales across the board,” he said. “Our new models, such as the Lancer and updated Outlander have helped us to maintain a strong position in the industry, and the introduction of the Lancer Evolution and Sportback next year will promote our growth across all areas of the market.”
- Australian Olympic team sponsorship announced
- Mitsubishi announces five year sponsorship of Australian Olympic Team
- Mitsubishi Motors Australia Limited (MMAL) has announced a five-year sponsorship of the Australian Olympic Committee (AOC), including the team entry in the Beijing Olympics in 2008, the Vancouver Winter Olympics in 2010 and the London Olympics in 2012.
MMAL’s CEO and President, Robert McEniry, announced the sponsorship at this week’s Australian International Motor Show in Sydney.
“Australia has a long and rich sporting heritage, and it is a great honour to be able to support our up-and-coming athletes in the achievement of their aspirations,” Mr McEniry said.
“We are delighted our commitment to the Australian Olympic Team over the next five years will assist the hundreds of Australian athletes to attend these important events in China, Canada and the United Kingdom.”
John Coates, the President of the AOC, welcomed Mitsubishi to the official AOC sponsorship program.
“I would like to extend a very warm welcome to our new sponsor, Mitsubishi,” Mr Coates said.
“These are very exciting times for sport and business leading up to the first Olympic Games in China and the AOC looks forward to a long and successful association with Mitsubishi.”
During the term of the sponsorship, over 25,000 athletes from more than 200 nations will compete in 50 different sports and disciplines at the three events in China, Canada and the United Kingdom.
The entry of Australian teams in these events will maintain our country’s proud tradition of participation. Australian athletes have attended every summer games since 1896 and in the process have created more than a century of heroes and legends.
Paul Unerkov, Mitsubishi’s General Manager – Marketing, said the long-term partnership between the two organisations would form the basis of Mitsubishi’s future marketing platforms.
“Our partnership with the Australian Olympic Team represents an exciting opportunity for the Mitsubishi brand here in Australia over the next five years,” Mr Unerkov said. “The Team’s values and Mission are closely aligned with Mitsubishi’s own, and together we will raise the bar to achieve our key objectives of highlighting brand awareness in the Australian market.”
“The familiar Olympics symbol of five interlinked rings will feature in all of our brand and corporate promotional material, including above the line, below the line and marketing program applications and will play an integral part in our communications with our dealer network, our employees and our valued customers,” Mr Unerkov said.
The sponsorship agreement between the two organisations was finalised in late September and joint activities promoting the partnership and the 2008 Beijing Olympics will commence in the next few weeks.
MMAL manufactures the 380 sedan for the Australian market and markets a comprehensive line-up of imported vehicles including the Pajero, Outlander and Triton four-wheel drives, Lancer, Colt and Grandis passenger vehicles, Express van and the Ralliart range of performance vehicles.
- All-new Lancer Evolution debuts at Sydney Motor Show
- All-new Lancer Evolution debuts at Sydney Motor Show
Mitsubishi’s all-new Lancer Evolution performance sedan is the star attraction at the 2007 Australian International Motor Show, Sydney.
Affectionately known as the Evo to its legion of fans and eagerly anticipated by performance vehicle enthusiasts across the globe, the pre-production model of the all new Lancer Evolution makes both its Australian debut and its global motor show debut at the Sydney show.
The model on display in Sydney is a Japanese specification model, and while details of the Australian line-up are still being finalised, Mitsubishi’s President and CEO, Robert McEniry, revealed the new vehicle will be available in two specification levels when it is released in April 2008.
“The all-new Lancer Evolution is the newest and most sophisticated version of the legendary Evo bloodline. As a benchmark vehicle for our brand, it will break with tradition and be available in both a standard vehicle modelled on the Japanese GSR variant, and a highly specified MR variant that offers enhanced performance features,” Mr McEniry said.
The strikingly styled 2008 Lancer Evolution showcases new performance and handling technology, including an all-new 2.0-liter turbocharged/intercooled engine and the Super-All Wheel Control
(S-AWC) dynamic handling system.
Two new transmissions will be offered on the all-new Lancer Evolution – a five-speed manual transmission and the highly anticipated six-speed Twin-Clutch Sportronic Shift Transmission
(TC-SST), a new-generation automated manual transmission.
Australian versions of the 2008 Lancer Evolution will offer a choice of manual or optional TC-SST on the entry level model, and a standard TC-SST transmission on the range topping MR.
Standard appointments on the entry level Lancer Evolution include the new 2.0-litre engine, five-speed manual transmission, SAWC, Brembo brakes, Recaro driver and passenger seats, 18 inch wheels and a range of safety features including seven airbags. The TC-SST transmission is an optional extra.
The MR model adds standard TC-SST transmission, Bilstein shock absorbers and Eibach springs, two-piece brake rotors for better heat dissipation, BBS forged-alloy wheels and additional interior features.
According to Robert McEniry, the 2008 Lancer Evolution not only lives up to the scorching reputation of previous Evo models, but adds a new dimension to the driving experience.
“The 2008 Lancer Evolution remains true to the core values of previous Evolution models by providing the pinnacle of performance driving with incredible flexibility and grip and refined handling and dynamics,” Mr McEniry said.
“But it takes the experience one step further by offering an enhanced ride, sophisticated user technology and an exceptionally stylish exterior.”
On its release in April, the 2008 Lancer Evolution will take its place in Mitsubishi’s local line-up beside the just-released Lancer sedan range. Featuring benchmark levels of safety – including stability control standard across the range – and available from an entry level recommended retail price of just $20,990, the all-new Lancer will also make its public debut at the Sydney show.
The Australian International Motor Show opens to the public at 5.00pm on Thursday, October 11th at the Darling Harbour Exhibition and Convention Centre, Sydney.
- All-new Lancer debuts at Sydney Motor Show
- All-new Lancer debuts at Sydney Motor Show
Mitsubishi Motors Australia Limited has set the safety benchmark in the Australian small car segment with the launch of its all-new Lancer sedan, slated to make its public debut at the Australian International Motor Show, Sydney on October 11.
Offering Active Stability Control and Traction Control (ASTC) as a standard feature across its entire model range, the all-new Lancer is in a prime position to shake-up the small car segment with its stylish design, nimble performance and industry leading safety standards at an affordable price point.
And the inclusion of ASTC across the model line-up is just the start of the all-new Lancer’s groundbreaking safety story. In addition to the Active Stability Control and Traction Control, all Lancers feature an ABS braking system with Electronic Brake Distribution and Brake Assist.
A total of seven airbags are available on all 2008 Mitsubishi Lancers - entry level ES models receive standard SRS driver and passenger airbags and driver knee airbag, with side and curtain airbags an affordable option. All other Lancer models – dubbed VR and VRX variants - receive the full seven-airbag pack as standard fitment.
Add to this Mitsubishi’s acclaimed RISE body structure, seatbelts with pre-tensioners and force limiters, five height adjustable headrests and the all-new Lancer presents the prime, affordable, safety-oriented choice in the Australian small car segment.
Like the entire Mitsubishi range, the recommended retail pricing for the new vehicle is very sharp and starts from just $20,990 for the ES model – and that includes the standard ASTC.
Robert McEniry, President and CEO of Mitsubishi Motors Australia Limited, confirmed the all-new Lancer’s industry-leading specification levels and aggressive pricing structure was designed to make an impact on the Australian vehicle market.
“The inclusion of ASTC across the entire Lancer line-up, and the availability of seven airbags on each and every model is unprecedented, at this price point, in this segment,” Mr McEniry said.
“The all-new Lancer now offers Australian consumers a small car jam-packed with every safety specification available to us, with great looks and performance – it’s simply a winning combination.”
The all-new Lancer is built on Mitsubishi’s most ambitious automotive project ever - its first global platform. Already successfully previewed with the second generation Outlander, this new global platform represents a multi-million dollar investment for the company.
Conceived and developed at Mitsubishi Design in Europe, the all-new Lancer takes it design cues from the Concept-Sportback and Concept-X show cars exhibited at the 2005 Frankfurt and Tokyo shows respectively.
Its low stance, long hood and short deck proportions, wide track, trademark “Jet Fighter” grille and distinctively deep set “eyes”, all bring a new meaning to the concept of sports sedans.
Dimensionally, the new-generation Lancer projects a tighter, more confident road-hugging stance. The vehicle is built on a longer wheelbase and wider track with a 60mm increase in both the front and rear track dimensions contributing to Lancer's solid, stable handling capability as well as its strong visual presence.
The increased dimensions of the vehicle’s exterior have not been wasted – a combination of clever packaging and intuitive design has ensured these larger dimensions make a direct translation to the interior of the vehicle. The result is the all-new Lancer offers customers a well-appointed interior with a functional, uncluttered and spacious cabin.
Vibrant performance is guaranteed with an all-new 2.0-litre dual overhead cam MIVEC four-cylinder engine delivering 113kW of power @ 6000 rpm and 198 Nm of torque at 4250 rpm standard on all models.
Mated to a standard five-speed manual transmission or optional Continuously Variable Transmission (CVT) with Sport Mode and INVECS III software, the 2008 Mitsubishi Lancer delivers flexible, responsive and economical motoring. The sports oriented VRX model offers a unique paddle shift on the CVT transmission.
Driving dynamics are enhanced and ride and stability characteristics produce a sports oriented and satisfying driving experience for both driver and passenger. The 2008 Lancer ES and VR models, with their standard sixteen inch wheels (alloy on VR) and 205/60 R16 tyres, provide solid and stable driving performance that can help make even the most ordinary outing more enjoyable. The range-topping VRX variant adds a special sport-tuned suspension package and eighteen inch wheels with 215/45 R18 tyres.
The all-new Lancer ES and VR sedans not only tame curves, but do so with the confident stopping
power of fifteen inch ventilated discs in front and fourteen inch solid discs in rear. The Lancer VRX models employ sixteen inch ventilated front disc brakes and sixteen inch solid rear discs.
Available in three well-appointed variants, the all-new Lancer model line-up delivers new levels of comfort and a host of standard features for the enjoyment of all occupants.
The entry-level ES variant offers all the safety and engineering features listed before for secure, relaxed driving and adds creature comforts deemed essential by today’s savvy customers – three-way adjustable driver’s seat, central locking, front and rear power windows, sixty/forty split fold rear seat, air-conditioning, FM/AM Tuner with CD and MP3 compatibility, cruise control with steering mounted controls, as well as storage spaces and cup holders galore. Optional side and curtain airbags are available on the ES model.
The mid-range VR model includes all these specifications and builds in even more features – side and curtain airbags, dusk sensing headlamps, rain sensing wipers, alloy wheels, front fog lamps, lip spoiler, leather wrapped steering wheel, six CD stacker with remote steering mounted controls and, for lovers of wide open spaces, an optional sunroof is available.
For drivers who like an energetic, flexible and dynamic on-road experience, there is only one choice – the range-topping VRX model. This variant of the all-new Lancer range takes the standard specifications of the VR model and adds sport-tuned suspension, larger brakes, front air dam, rear spoiler, eighteen inch wheels, sport type front seats and fabric, unique panel and door trim, paddle shifts (CVT model only), Smart Key entry and Bluetooth hands-free phone with steering wheel controls.
Options include the sunroof from the VR model as well as a barnstorming, optional Rockford Fosgate Premium Audio system with nine speakers.
All 2008 model Lancers are available in a wide-ranging palette of modern colours, including Effect Grey, Lightening Blue, Red, Black, Mystic Blue, Champagne, Cool Silver and White.
According to Robert McEniry, the knock-out specification levels of the all-new Lancer line-up are concrete evidence of the company’s ongoing commitment to introducing new, safety-oriented, attractive and affordable vehicles to the Australian vehicle market.
“Everyone at Mitsubishi is committed to sourcing vehicles for this market that offer the best levels of occupant safety, security and comfort at the best possible price – and the all-new Lancer answers that call,” Mr McEniry said.
“And this is just the start of the story. Within the next eighteen months, we will be introducing you to the rest of the Lancer family, including the new member of the iconic Evolution range, the Lancer Evolution.”
The all-new Lancer line-up is available from Mitsubishi dealers nationally.
- Stellar Sydney Motor Show line-up
- Stellar Sydney Motor Show line-up
Mitsubishi Motors Australia Limited (MMAL) has announced an outstanding line-up for the Australian International Motor Show at the Sydney Exhibition and Convention Centre.
The company has fielded a broad array of stunning new vehicles guaranteed to excite and inspire show attendees, including the barnstorming all-new Lancer Evolution performance sedan, the all-new Lancer small sedan, an exciting range of “Panther” concept treatments to its Pajero, Triton, Grandis and Lancer models and the chance to get behind the wheel of a Lancer race-car simulator for a larger-than-life trackside experience.
Mitsubishi has also chosen the Sydney show as the platform to launch its new five-year sponsorship agreement with the Australian Olympic Team. This partnership encompasses the Beijing 2008, Vancouver 2010 and the London 2012 events and, in addition to supporting our Olympic aspirants, will raise the bar for Mitsubishi’s corporate awareness in the coming years.
“The Mitsubishi show stand has something for everyone – from sports fans, die-hard rally devotees, performance vehicle enthusiasts and four-wheel drive adventurers to today’s technologically savvy safety-oriented vehicle purchasers,” said Robert McEniry, MMAL’s President and CEO.
“The all-new Lancer Evolution has received the lion’s share of attention in the lead up to the show – and it is easy to see why. This vehicle continues the proud tradition of the Lancer Evo performance sedans, but adds to the experience with sophisticated driver technology, exceptional handling dynamics, refined ride, improved occupant safety and an absolutely stunning design.”
Making its international debut just last week in Japan, the Sydney show is the first time this highly anticipated vehicle has been seen at a public motor show anywhere in the world. To mark the occasion, Mitsubishi has joined with motor show organisers to offer a lucky attendee the opportunity to win one of the first production vehicles when they arrive on Australian shores in April next year.
The all-new Lancer sedan also makes its public debut at the Sydney show, and following its recent media and dealer launches, Mitsubishi is anticipating keen interest in the vehicle.
Offering Active Stability Control and Traction Control (ASTC) as a standard feature across its entire model range, the all-new Lancer is in a prime position to shake-up the small car segment with its stylish design, nimble performance and industry leading safety standards at an affordable price point. The all-new Lancer sedan is available in three highly specified variants – the ES, VR and VRX – and is priced from a low $20,990.
Also featured on the stand is an exciting new range of concept vehicles, designed to change the profile of some of Mitsubishi’s most popular commercial and passenger vehicles. The “Panther” series of concept treatments has been applied to the company’s Triton, Pajero, new Lancer, Colt and Grandis vehicle ranges, and lifts these well-recognised models to another plane.
Finished in striking black paintwork with trademark “claw” detail, the Panther concept vehicles also include aggressive body kits, huge chrome wheels and individual external styling features such as fog lamps, scuff plates, exhaust tips and illuminated sports front grilles.
The Panther series of Mitsubishi vehicles combines both locally and overseas sourced components and selected accessories from the Panther range can be ordered from Mitsubishi dealers nationally.
And that’s not all. In addition to these exciting new vehicles, examples of Mitsubishi’s broad-based Australian line-up – including the tried and trusted Triton utility, the compact four-wheel drive Outlander, the go-anywhere Pajero medium SUV, the recently released 380 Series III sedan, the Grandis people mover and the economical Colt light car - will also feature on the stand.
For motor show fans who want even more, Mitsubishi has announced the arrival of two all-new Lancer race car simulators, where aspiring Michael Schumachers can refine their racing and rallying styles from the safety of a stationary cockpit. With cutting edge technology and the use of the latest wide-screen, three-dimensional, virtual reality-style operation, the Mitsubishi Lancer race-car simulators provide seat-of-the-pants on-track action for the most devoted petrol head.
“These are exciting times for Mitsubishi,” said Robert McEniry. “We have some amazing all-new vehicles which are set to arrive and a wide range of attractive vehicles in the Australian vehicle market.
“In addition, we have just announced our long-term partnership with the Australian Olympic Committee and the news for our brand in Australia is all positive. I would like to invite the general public to join us at the Australian International Motor Show to see just what the Mitsubishi brand is all about,” Mr McEniry said.
The Australian International Motor Show opens on 11th October at the Sydney Convention and Exhibition Centre, Darling Harbour.
- 2008 Lancer Evolution continues the tradition
- 2008 Lancer Evolution continues the tradition
With stunning good looks, cutting edge technology and advanced driving dynamics, the 2008 Lancer Evolution continues the proud tradition of Mitsubishi’s award winning performance vehicles.
Design Evolution
Concept and prototype versions of the 2008 Lancer Evolution have won high praise for their attractive, contemporary and powerful styling cues. The production model of the Lancer Evolution stays true to the concept and the finished package hints at the agility and flexibility of the vehicle.
The 2008 Lancer Evolution design makes a maximum performance statement, blending concept car themes and sound aerodynamic principles while conveying the brand’s rally heritage. A shark-nosed front end inspired by jet fighter air intakes, a distinct wedge-like profile and crisp, taut lines highlight the basic new-generation Lancer design.
Building on those themes, the 2008 Lancer Evolution looks the part of the street-wise sports machine with its a unique front end and aggressively sloping hood with integral air scoop and engine heat outlets.
All-New 2.0-Litre Turbo Engine
The 2008 Lancer Evolution’s 4B11 engine is an intercooled-turbocharged 2.0-litre DOHC inline four-cylinder, markedly different from the legendary 4G63 it replaces. The 4B11 is built with a reinforced cast-aluminum cylinder block versus the cast-iron block used in the 4G63, and aluminum is also used for the cylinder head and cover and the timing chain case. Unlike the 4G63, the 4B11 does not use a balancer shaft, made possible by the new engine’s inherently lower noise and vibration and use of hydraulic engine mounts.
A major divergence from the previous engine architecture is in the use of a direct-acting valvetrain in place of the roller rocker arm configuration for reduced weight. A timing chain replaces the belt, and MIVEC variable valve timing is used on both the intake and exhaust camshafts (the most recent 4G63 had MIVEC on the intake only). The rear-located (firewall side) stainless steel exhaust manifold helps improve weight distribution, and the freer-breathing exhaust system features a larger-volume main muffler with dual tailpipe outlets.
New TC-SST Automated Manual Transmission
Available on the entry level 2008 Lancer Evolution, and standard on the up-scale MR variant, the six-speed Twin-Clutch Sportronic Shift Transmission (TC-SST) is an automated manual transmission capable of executing lightning-quick upshifts with no drop-off in engine power. The TC-SST features both a console-mounted shifter and magnesium steering wheel paddle shifters and offers manual and fully automatic modes.
The TC-SST is a manual transmission that can select two gears at a time: one gear is engaged by one of the two wet multi-plate clutches, and the other is pre-selected, waiting to be engaged by the second clutch. The gear change is made – either manually or automatically depending on mode selected – when the electro-hydraulically operated clutches are “swapped,” which occurs simultaneously, with no perceptible lag time.
The TC-SST offers three drive modes – Normal, Sport and S-Sport – and within each, the driver may choose automatic or manual shifting. Sport mode uses higher shift points (in Automatic) and quicker shifting to deliver instant throttle response for better performance feel. Sport mode is also useful for driving in mountainous areas or when engine braking is required. The S-Sport mode can be selected for performance driving situations, such as track events.
Super-All Wheel Control (S-AWC)
In the 2008 Mitsubishi Lancer Evolution, Super All-Wheel Control (S-AWC) is not simply the name of a new all-wheel drive system. Rather, S-AWC regulates drive torque at each wheel by controlling a network of dynamic handling technologies, including: Active Center Differential (ACD) four-wheel drive, Active Yaw Control (AYC) rear differential, Active Stability Control (ASC), and Sports ABS brakes. Integration of ASC is new for all markets and also provides a significant advance in both dynamic capability and safety.
The ACD splits torque up to 50:50 between the front and rear wheels using an electronically controlled hydraulic multi-plate clutch. With input from the S-AWC computer, ACD regulates the differential limiting action to optimize the front/rear wheel torque split.
The S-AWC computer takes data input from steering wheel angle, throttle opening, wheel speeds, and the vehicle’s longitudinal and lateral movements to determine the vehicle’s path of travel. As the previous Lancer Evolution did, the 2008 model offers three driver-selectable traction modes: Tarmac, Gravel and Snow.
The innovative AYC rear differential uses a torque transfer mechanism to control rear wheel torque differential for different driving conditions, enhancing cornering performance by limiting the yaw moment acting on the vehicle. The AYC differential in the 2008 Lancer Evolution model adds yaw feedback control using a yaw rate sensor and also gains braking force control via ASC. Both models use a helical gear-type limited-slip front differential.
Specially Engineered Chassis
The 2008 Lancer Evolution is built on a longer wheelbase than the Evolution IX, with an increased front and rear track. The basic all-new Lancer platform, which is already stiffer than the previous-generation Evolution IX, gains further structural enhancements to the front and rear suspension areas to become the Lancer Evolution.
The super-stiff structure, optimized chassis systems, wider use of aluminum for the engine, body, and chassis components, as well as greater use of high-tensile steel, all play important roles in the Super-All Wheel Control concept. The roof, bonnet, front bumpers and both the front and rear bumper beams are aluminum. For better weight distribution, the vehicle battery and the windshield washer fluid tank have been moved to the boot area.
The Lancer Evolution again features its own suspension system, including inverted struts in front and a rear multi-link configuration. Race-proven forged aluminum components reduce unsprung weight. The MR model substitutes Eibach springs and Bilstein shock absorbers for even better handling performance. Due to the high rigidity of the new global C-platform, the Lancer Evolution’s suspension can be tuned to provide a more compliant and stable ride than before without compromising handling performance.
Wheels are 18 x 8.5-inch - Enkei cast-alloy on GSR and BBS® forged-alloy on MR. Both the MR and GSR models employ the same size rotors, and the MR uses new two-piece rotor construction to reduce weight. Both models use four-piston calipers in front and two-piston calipers in the rear.
- Mitsubishi records year-to-date market growth of 20.6%
- Mitsubishi records year-to-date market growth of 20.6%
Mitsubishi Motors Australia Limited (MMAL) finished September with total year-to-date (YTD) sales figures of 48,565 units, up 8,295 or 20.6% on the same period last year. The results for the month were 4,931 units, up 624 units or 14.5% on September 2006, consolidating the company’s consistent growth over the last nine months.
Overall sales during the month were strong, despite some issues with passenger vehicle supply, as the company finalised the run-out of the CH model Lancer in preparation for the start of sales of the all-new CJ Lancer.
Scheduled for a national sales launch next week, the all-new Lancer sedan range features benchmark safety features, including Active Stability and Traction Control standard on every vehicle, stylish design and an impressive list of standard specifications.
According to Robert McEniry, MMAL’s President and CEO, the new Lancer can’t arrive soon enough. “We’re very excited about the new Lancer line-up,” McEniry said. “It’s a market leader in terms of value, safety and comfort and we expect this vehicle to perform very well in the Australian small car segment.”
Mitsubishi’s rugged Triton SUV featured as the company’s number one selling vehicle range
- Mitsubishi sales skyrocket in June